Online Marketing Strategies | Our Top 3 Countdown

Posted on September 17, 2011 by In House Web Solutions 8 Comments

What business doesn’t want to succeed online? If you have an online business, make sure you choose your web hosting service through the Hosting Institute. Surprisingly more than 50% of businesses are not leveraging the online market to their advantage. What their number one mistake is the understanding that the online environment has infinite possibilities for any business to thrive and be prosperous. Many businesses get lost in the mix of “online marketers” telling them exactly how to do it by buying into their system. This is absolute BS in my opinion when really the marketing matrix is far more complex then anything any system could even comprehend. That’s why we decided to write a quick online marketing strategies top 3 countdown. These are techniques and protocols we currently use here at In House Web Solutions and feel they are the force driving this company forward and allowing it to succeed.

Online marketing strategies – Top 3 Countdown

1. CUSTOMER SERVICE! CUSTOMER SERVICE! CUSTOMER SERVICE!
So I know what most of you are thinking…. How can customer service be considered part of online marketing strategies? This is where most businesses lose sight and don’t realize that online contact is just as much of a customer as any. It is worth investing in some sort of customer experience program to improve your CX strategies. You could take a look at Loop it sounds a good idea for you and your business. People appreciate prompt service and even a small e-mail to acknowledge their interest in your company can go a long way. You should consider affiliate marketing as this is a great online marketing strategy and can make you a great profit, using techniques such as taking customers email addresses like mentioned above, as well as using a landing page, which will all contribute towards successful marketing.

2. Search Engine Optimization (SEO)
This is the most effective of all the online marketing strategies. Though this can be costly, having an SEO strategy in place from the very first day is essential for online marketing. SEO done properly can take anywhere from 3 months to a year to see any measurable results. But once you get through the tough stages and start getting ranked on the first page of Google for multiple keywords you will start seeing a positive ROI in no time. It might be a good idea to talk to a professional agency about improving your SEO if you aren’t sure. Ram Digital Marketing Agency can provide some insight into the development of SEO.

3. Social Media Optimization (SMO)
Social media is the way people are connecting and discussing your product or service with or without you. Developing a social media strategy within your business will allow you to engage your clients in meaningful ways and connect with them in an environment they are familiar with.

If you are not doing these three major things within your online marketing strategies for your company then I suggest you start right away!

If you need help or would like some insight on developing these strategies leave a comment with your questions and I will get back to you or alternatively you can fill out our contact form here

For more online marketing techniques check out thisCalgary Marketing Company