Some Search Engine Tips To Gain More Visibility

Posted on September 24, 2012 by In House Web Solutions No Comments

For any business visibility is important. If people don’t know about your business, it’s impossible to achieve the desired success. A good website can help to improve the visibility of your business, but as there are a large number of sites available online it’s not easy to achieve visibility. Search engines are the powerful tools available on the internet, used by millions of people to search for required information. If you have good visibility on search engines such as Google, Yahoo, MSN, and Bing and so on, it will benefit your business in many ways. If you are a small or a medium sized business and you are looking to increase the amount of customers you have, as well as the awareness of your business then it may be in your best interests to contact an SEO Agency for further information. Alternatively, you can hire them to train a member of staff (or a group) to help them find out how to use SEO for the business. Experts have the advantage of understanding how to use a Google Search Console and other tricks of the trade that can really benefit your staff.

Either way, it’s also worth knowing what works and what doesn’t when it comes to SEO in a general sense. The process of boosting your site visibility in search engines is known as Search Engine Optimisation (SEO). It is a method of increasing your site visibility for specific keywords that describes the product or service you offer. Due to a rapid growth in internet users, business owners are hiring experts from a digital media agency to apply SEO and SEM techniques to their sites . You can also use SEO techniques yourself to boost your site visibility to some extent by using these tips. Alternatively, you could look into reviews of different seo services in Canada as well as other locations to see what might work as well as not work while working with their clients.

Some search tips to gain more visibility are:

Write quality and unique content:

Posting quality and unique content is a great start. This can make people stick to your site and due to which search engines will find your site valuable. Make use of content that is good and that provides unique information, different to other sites or other web pages.

Keep your site up to date:

Periodically, add new content to your site as search engines think those sites are more reliable that. By posting on your site you can increase the amount of relevant content on your site which helps to improve SERP.

Use great keyword phrases:

Make use of keyword phrases of 2 or 3 words as most of the search phrases are of 2 or 3 words.

Make use of your keyword appropriately:

Keyword density is the ratio of your keyword to the rest of the content, which should between 3 and 7 per cent for your primary keyword and 1-2 per cent for any secondary keyword. You should use your keyword in your content but not too much.

Insert keyword phrase in URL:

Insertion of a keyword phrase can improve your SERP as search engines read the URLs and then assign value to the content they find there.

Buy a domain name with a keyword phrase:

Inserting a keyword phrase into the domain name is a good way to optimise the phrase

Link to high authority sites:

Try to link to the high quality authority sites to increase the reputation of your site in the eyes of search engines. You can find out if the site is high authority or not by seeing its position in the search engine results and its Google PageRank.

Link to relevant sites:

Linking to relevant site is important as it shows that your site has content related to that category.

This post was written by Kate Ford. Kate is Tech writer from the UK. Catch her @thetechlegend on Twitter.